KOW
LAB™
IDENTITY WORK01
BRAND EVENT02
DIGITAL03
CAMPAIGN04
APPAREL DROP05
ACTIVATION06
FILM07
STRATEGY08
MOTION09
LAUNCH10

KOW LAB™ — EST. 2024

BUILD BRANDS.
BUILD CULTURE.
CREATE IMPACT.

KOW LAB™ ·CREATIVE DIRECTION ·BRAND SYSTEMS ·CULTURE BUILDING ·BUILD CULTURE ·CREATE IMPACT ·EST. 2024 ·WORLD BUILDING DIVISION ·IDENTITY SYSTEMS ·APPAREL ·CAMPAIGNS ·DIGITAL ·KOW LAB™ ·CREATIVE DIRECTION ·BRAND SYSTEMS ·CULTURE BUILDING ·BUILD CULTURE ·CREATE IMPACT ·EST. 2024 ·WORLD BUILDING DIVISION ·IDENTITY SYSTEMS ·APPAREL ·CAMPAIGNS ·DIGITAL ·

THE PHILOSOPHY

"The most valuable brands aren't built through marketing. They're built through meaning. When people recognize who you are, what you stand for, and why it matters, they lean in. Attention creates connection. Connection creates trust. Trust creates loyalty. Loyalty creates lasting growth."

BRANDS SHAPE BEHAVIOR.

If your brand doesn't change how people act, think, and feel — it's not doing its job.

START WITH WHY.

Every decision flows from purpose first. Why before how. How before what. Always.

CULTURE IS THE PRODUCT.

Brand identity isn't decoration. It's the engine for retention, recruiting, and performance. It's the work itself.

WHAT WE BUILD

01

IDENTITY SYSTEMS

02

APPAREL & PRODUCT

03

LAUNCH CAMPAIGNS

04

CULTURE & COMMUNITY

05

DIGITAL PRESENCE

KOW LAB™ — APPAREL

SHIRT
DESIGNS

OKLAHOMA BANDWAGON
DESIGN 12
DESIGN 66
DESIGN 54
DESIGN 36
DESIGN 40
DESIGN 75
DESIGN 04
DESIGN 72
DESIGN 13
DESIGN 83
DESIGN 39
DESIGN 10
DESIGN 21
DESIGN 24
DESIGN 43
DESIGN 34
DESIGN 35
DESIGN 52
DESIGN 09
SUNTRIA YOU EAT WHAT YOU KILL
OWNERSHIP CLUB
DESIGN 80
DESIGN 48
DESIGN 67
DESIGN 45
DESIGN 03
DESIGN 26
DESIGN 32
DESIGN 30
DESIGN 73
SUNTRIA TO THE MOON
DESIGN 22
DESIGN 78
DESIGN 41
DESIGN 65
EAT SLEEP THRIFT REPEAT
DESIGN 77
KOCKLAHOMA CITY
DESIGN 11
DESIGN 05
DESIGN 33
DESIGN 37
DESIGN 14
DESIGN 82
DESIGN 74
DESIGN 31
DESIGN 25
DESIGN 55
LEASE END LE
DESIGN 51
DESIGN 68
KNOCK PORTRAIT
DESIGN 17
DESIGN 76
THE SOUTH FACE
DESIGN 58
DESIGN 20
DESIGN 64
DESIGN 60
DESIGN 28
SUNTRIA THE FINAL CUT
DESIGN 79
DESIGN 81
DESIGN 06
SUNTRIA HIGH PERFORMANCE CULTURE
TORO CORE 2025
DESIGN 38
DESIGN 63
DESIGN 46
DESIGN 62
DESIGN 61
DESIGN 01
BUILT NOT BORN
DESIGN 29
DESIGN 07
DESIGN 18
DESIGN 15
DESIGN 56
DESIGN 71
DESIGN 70
DESIGN 47
KILOWATT COWBOYS
LEASE END PIT CREW
DESIGN 44
DESIGN 59
DESIGN 50
DESIGN 23
DESIGN 49
PROFORCE COMBINE 25
DESIGN 69
DESIGN 08
DESIGN 27
DESIGN 42
DESIGN 53
DESIGN 16
DESIGN 02
DESIGN 19
CHOSEN — APTIVE
DESIGN 57

DIGITAL EXPERIENCES

WEBSITES
& APPS

5 PROJECTS

001

KZN WORLD

+
002

MNTM TEAM

+
003

THE COLLECTIVE UNTOLD

+
004

COLLECTIVE MOVEMENT

+
005

UTAH HOCKEY LAB

+

BUILT NOT BORN.

Great brands aren't discovered. They're engineered.

YOU EAT WHAT YOU KILL.

Ownership mentality. No shortcuts.

NEVER STOP KNOCKING.

The door opens when you refuse to leave.

HOW WE WORK

I

DISCOVER

We embed ourselves in your world. Deep listening, competitive analysis, cultural mapping.

II

DEFINE

Strategy before execution. We define who you are, who you're for, and what makes you unmissable.

III

BUILD

Design systems, apparel, digital, content. Every touchpoint built with intentional cohesion.

IV

LAUNCH

Rollout strategy, activation moments, and community sparks that turn a launch into a movement.

KNOCK

KOW LAB™ — CREATIVE DIRECTION STUDIO

BUILD
BRANDS.
BUILD
CULTURE.
CREATE
IMPACT.

KOW LAB™ is a creative direction studio building brands, culture, and experiences people connect with and belong to.

KOW LAB™
CREATIVE DIRECTION UNIT
EST. 2024
WORLD BUILDING DIVISION
BUILD CULTURE. CREATE IMPACT.